The Just Be Cause Podcast

Embracing Intergenerational Giving: Legacy Gifts for a Sustainable Future with Tess Conrad

Katherine Lacefield and Tess Conrad Season 1 Episode 2

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In this episode of the Just Be Cause Podcast, we delve into the world of legacy giving for the environment with Tess Conrad, founder of Full Potential Fundraising. As someone who has worked extensively with donors in legacy giving within the environmental sector, Tess shares their insights, experiences, and challenges. We explore the significant impact of legacy gifts on environmental causes, the emotional connection to nature, and the importance of intergenerational philanthropy. Get to know Tess’ 3 steps to implementing a legacy giving program Join us as we uncover the unique aspects of legacy giving and its vital role in nurturing a sustainable future for our planet.

This episode was recorded with Riverside, which records high-quality video and audio and allows for easy publication. We highly recommend checking them out:

Check out Riverside here

Meet Tess

Tess Conrad, CFRE
is a fundraising professional with over 8 years of experience. With expertise in legacy giving, individual giving, and community fundraising, she is committed to helping small non-profits reach their full potential.

Tess’s website: https://www.fullpotentialfundraising.com/ 

Find Tess on Linkedin: https://www.linkedin.com/in/tess-conrad-cfre/ 

Ressources mentioned in the episode:

www.overpopulation.com 

CAGP: Canadian Associatio of Gift Planners

Russel James Legacy Giving : https://www.donormotivation.ca/dr-russell-james 






Meet your fundraising expert


Thanks for listening to Just Be Cause Podcast! I'm Katherine Lacefield the founder and head consultant of Just Be Cause Consulting.

My goal is to partner with YOU nonprofits and philanthropic organizations to help you make a positive impact in your community.

With over 20 years of experience in the nonprofit and philanthropic sectors, I help organizations optimize their operations with key knowledge in various domains, such as fundraising strategy, grantmaking research, communications, and development.

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